Pakistani drama industry was overtaken by a Turkish drama dubbed in Urdu. Little did anyone know that Ishq-e- mamnoon would be a roaring success and a single drama would send the entire Pakistani drama industry a run for their money. It was hilarious to see how renown actors came together to protest against showing foreign content on Pakistani channels.
However, Ishq-e- manoon (forbidden love) had all the right ingredients for giving a work of success. The drama had a strong storyline; best captured shots, a beautiful setting, and great acting by the cast making it a very captivating watch. Although many people would argue that the story was much clichéd as a married woman cheating on her husband. But the arguments are discarded on grounds that it was the roles played so convincingly that made people follow the drama from the beginning till the end. It was Bihter’s naivety, Mrs Firdau’s vile plotting behavior, Behlul’s charm and Mr. Adnan’s well-composed attitude that gelled together.
The nation was obsessing over the love triangle between Bihter, Behlul and Nihal as it was the talk on facebook, chitchat over phone and even between colleagues at workplace. Urdu 1, a local channel aired the play, which also later received much objection from local actors. In the success arena, Behlul and Bihter were not alone, as the singer of the soundtrack became a star overnight. Khurram Jamshed, also known as KJ, sang the title song of
. Although KJ has been in the music industry for almost 20 years but wasn’t able to make a breakthrough like the one from Ishq-e-mamnoon. KJ was basically working for the dubbing of the play along side his project head; Emu, from Fuzon. It was during this time that Emu also the composer of the song asked KJ to sing. A bit hesitant in the beginning but KJ recalls this as a risk worth having taken. The song became a massive hit as it was played on all radio channels and became a favorite anthem for many.