When Windows Phone 7 was launched way back in 2010 the entire concept of the phone, or the theme of the advertisements revolved around how the phone brings the people you care about the most close to you. Microsoft did this by heavily integrating the two most used social networks at the time into its OS; Twitter and Facebook. It was a relatively new concept for its time. Where iOS and Android relied heavily on stand alone apps, Windows Phone tried to ensure everything you need is already built into the OS.
Unfortunately though three years from then it’s pretty evident that the Facebook experience in particular has fallen behind on Windows Phone. Where Twitter has updated its app for the new platform, Facebook doesn’t even an official app. The existing Facebook for Windows Phone app, developed by Microsoft hasn’t really changed in three years. And because it’s not a first party app it misses on a lot of features which are exclusive to the native iOS and Android app. Microsoft has been mute on this matter so I took it upon myself to contact Stephen Elop, the CEO of Nokia. Mr. Elop is known to be pretty responsive to consumer complaints, and he didn’t disappoint here either.
So what can be made of this? At least the CEO of Nokia realises the importance of a compelling Facebook experience on Lumia based phones. Nokia is currently working with a lot of developers to bring native apps to Window including WhatsApp and Foursquare. Though these apps are definitely important, it cannot be stressed enough on how much more important a proper Facebook app is. A response from Nokia is just as good as a response from Microsoft. Now let’s hope and see that a new updated Facebook for Windows Phone is indeed definitely being worked on. Fingers crossed!